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Guy Ritchie's newest venture opens to the public

Guy Ritchie's newest venture, Lore of the Land, formally The Lukin in Fitrovia, finally opens to the public offering 'Gritchie' ale brewed from Mr. Ritchie's own micro brewery.

Tastefully decorated in Mr. Ritchie's preferred country pub design, Lore of the Land also offer small tasting menus of oysters, octopus, quail and venison, as well as a traditional Sunday roast.




At Ashgrove Farm located on the Wiltshire/Dorset border, the Gritchie Brewing Company’s 20bbl cask brewery uses barley grown on the land and water drawn from its aquifer.

Specially selected hops, blended with classic varieties and new breeds help to shape each of the beer’s flavour, making them well-rounded and sessionable.

Lore of the Land will be serving a selection of these ales on tap.


LORE OF THE LAND 4 Conway Street, London, W1T 6BB

(020) 3927 4480

OPENING HOURS 11.30am – 11pm Tuesday to Thursday 11.30am – 12am Friday and Saturday 11.30am – 7pm Sunday

CLOSEST LONDON UNDERGROUND Warren Street/Great Portland Street

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